KIDLAT AWARDS 2019

The Annual Creative Show of the 4As Creative Guild of the Philippines

Important dates:

Submission of Entries: March 11 – April 5 (extended as of April 4, 2019)

Online judging: April 10-20

Live Judging: April 24

*Deadline Extensions, if decided upon by the board, will be announced.

Rules:

1. The Kidlat Awards is open to all 4As and non-4As member agencies based in the Philippines. This includes creative and digital agencies, production houses, media, PR, and design shops. 


2. Only entries made by Philippine-based agencies, production houses, media, PR and design shops that have first aired, gone live, been posted online, or made available for public download between January 1, 2018 and January 31, 2019 are qualified for the 2019 Kidlat Awards. If implementation of an entry exceeds this period, majority of the campaign must fall within this time to qualify. Private screenings or previews are not eligible.

*For Creative Effectiveness entries the eligibility period is from January 1, 2018 to February 28, 2019 to accommodate results.


1. Work can be entered in as many categories if qualified. 


2. To be eligible, a piece of work must be accompanied by a fully accomplished entry form(available on www.kidlatawards.com.ph) complete support documents, material requirements and payment. To help in preparing an entry, please refer to the Technical Requirements for Submission section.

1. All entries must have been created within the context of
a normal paying contract with a client who has covered all media and production costs, except in the case of self-promotion and non-profit ads. A client certification will be required, signed by an officer with the rank of Assistant Brand Manager or higher. Please use the “Client Certification Pro-Forma.” 


1. Prior permission from the client/owner of the rights of the work should be sought before entering any piece into the show. 


2. Entries are subject to prescreening. The organizers have the right to refuse entries which offend national or religious sentiment, public taste or which breach any applicable laws or ASC rules. The Jury can vote to recommend the transfer of a material to another category. The Kidlat Creative Committee, however, has the final word on reclassification. 


3. Work entered in previous Kidlat shows are not qualified even if its implementation date falls within the dates of eligibility. 


4. A campaign or parts thereof entered in previous Kidlat shows shall not qualify for the current judging period. For long running campaigns of more than two years, only the material that was aired or published within the judging period can be entered.

5. The organizers may contact the client for queries related to any entry during the prescreening or judging process, should any question about the implementation or presentation of the work arise.

6. There must be no indication on the actual entry identifying the entrant agency. For videos, no mention or any identifying visual of the agency is allowed on the material. For jpegs and mounted boards, there must be no such information seen on the material. Necessarily, however, this rule does not apply to self-promotion entries.

How to enter:  

1. Register your agency.

2. Choose the categories and upload your work. *

3. Please be guided by the technical requirements provided below for all entries.

4. Review your entries and the total amount to be paid.

5. Pay the 4As Philippines via check or bank payment on or before March 31, 2019.

6. Upon payment, you will receive an email to confirm payment and an acknowledgement of your entries.

*Uploaded entries will only be accepted in the system AFTER payment.

Entry Fees:

RATES:

The Jury

Globally awarded Filipino creatives with international jury experiences. Foreign judges may also be invited join the jury.

The Special Awards & Rankings

1. KIDLAT SINAG – Chosen from among the Gold winners in the Creative Purpose sub-categories of Non-Profit, Charity and Government (D02), Public Service & Cause Appeals (D03). Corporate Social Responsibility (D01) is not qualified in this category. Winners of this award do not count for the overall award points for the winner’s agency network. Only Gold winners are eligible for Kidlat Sinag and is determined through unanimous vote from the entire jury.

2. GRAND KIDLAT.
This will be chosen from among the gold winners of the different categories excluding Craft and Creative Purpose. 


3. KIDLAT AGENCY OF THE YEAR.
Awarded to the agency with the most number of points in the Kidlat categories of Creative Effectiveness, Creative Technology & Media, Creative Storytelling, the Corporate Social Responsibility (D01) sub category of Creative Purpose and the following Craft sub categories:

• AUDIO - Best Copywriting

• AUDIO – Best Direction

• AUDIO - Best Voice Performance

• DESIGN/OUTDOOR/PRINT - Best Art Direction

• DESIGN/OUTDOOR/PRINT – Character Design

• DESIGN/OUTDOOR/PRINT - Best Copywriting

• DESIGN/OUTDOOR/PRINT – Best Digital Imaging

• DESIGN/OUTDOOR/PRINT - Best Illustration

• DESIGN/OUTDOOR/PRINT – Best Typography

• DIGITAL - Best Art Direction/Design

• DIGITAL - Best Copywriting

• DIGITAL - Best UX/UI

• FILM - Best Art Direction

• FILM - Best Copywriting 


4. KIDLAT ADVERTISER OF THE YEAR. Awarded to the client with the most number of points excluding those from the Craft category. 


5. KIDLAT PRODUCTION HOUSE OF THE YEAR.
Awarded to the production partner with the most number of points in the following Craft sub categories:

• AUDIO - Best Music/Sound Design

• DESIGN/PRINT/OUTDOOR - Best Photography

• FILM - Best Animation

• FILM – Audio Craft

• FILM - Best Cinematography

• FILM - Best Direction

• FILM - Best Editing

• FILM - Best Production Design

• FILM - Best Visual Effects and Digital Imaging

The winners of the Kidlat Agency of the Year, Kidlat Advertiser of the Year and Kidlat Production House of the Year will be determined by tallying the cumulative wins of the entrants after judging is done, based on the following point system:

Grand Kidlat: +5 pts.

Gold: 15 pts.

Silver: 7 pts.

Bronze: 3 pts.

Shortlist: 1 pt.

The Categories

There are 5 main categories:

A. CREATIVE EFFECTIVENESS - Creativity that generated impact with measurable results.

B. CREATIVE TECHNOLOGY & MEDIA - Creativity as innovative solutions that push emerging platforms and new ways of using media.

C. CREATIVE STORYTELLING - Creativity celebrating the beauty of experiential and engaging narratives.

D. CREATIVE PURPOSE - Creative that seeks to help humanity and the world.

E. CRAFT – A creative idea lives and dies with craftmanship. This category rewards the painstaking work to make the best executions of the idea.

A. CREATIVE EFFECTIVENESS

All entries in this category require a detailed report on results, based on objectives defined to showcase creativity and effectiveness across all executions and platforms. Open to single and campaign entries (two or more pieces).  Components of the campaign can also be entered as separate single entries.

A01. Outdoor/Ambient

Big and small-scale OOH including posters, billboards, outdoor LED screens, installations, performance art, murals, free-standing structures, ambient ads and transit ads.

A02. Print & Publication

Print and press work published in dailies, books and magazines.

A03. Film

Any video or film that aired on television, in cinemas, uploaded in digital and mobile media platforms.

A04. Audio

All audio media content. This includes ads broadcast over public radio, podcasts and innovative use of audio.

A05. Promo & Activation

Any activity designed to push immediate sales, sampling, trial, participation and engagement.  This includes events, sampling, tie-ups, competitions, games, in-store events, stunts, exhibitions, other promotional vehicles and digital activation.

A06. Direct

Work designed to elicit immediate action or response from its audience.  This includes design pieces, films with direct response, digital coupons, etc. All entries must have a clearly defined prompted response mechanism.  The material must clearly be designed to induce a response in order to qualify. Results should be indicated in the entry.

A07. Public Relations

Any effort with a clear specific objective simply to raise awareness of a product, service or brand. This includes improving the size of your audience reach, boost sales, or improve your brand's reputation or changing public or government behavior or address a public relations problem.  

A08. Digital activation & campaigns

Advertising efforts and solutions that exist primarily on digital platforms.This includes social media posts, banners ads, pop up ads,  listicles, digital activation and social media activation.

A09. Digital solutions

Websites, microsites, apps, games, utilities and other like solutions.

B. CREATIVE TECHNOLOGY & MEDIA

Creativity as innovative solutions that push emerging platforms and new ways of using media.

B01. Creative Use of Media

The non-conventional or innovative use of any media.

B02. Creative Use of Data: visualization

Creative visual representation of data. Can be static or dynamic forms of charts, maps, graphs, custom content, etc.

B02. Creative Use of Data: storytelling

Work for which data was used and interpreted to create or enhance a brand narrative. Data must have played an integral role in telling a brand’s story.

B03. Creativity in Social Media: social post

Single: a single branded post on a social network, utilizing that particular network’s individual qualities or strengths.

Campaign: a campaign of 3-10 branded posts around a central theme. Campaigns may span multiple social networks.

B04. Creativity in Social Media: real-time response

The use of real-time information to create brand-centric messaging or to react to current events.

B05. Creativity in Social Media: user-generated content

Branded social content that is derived from user- submitted materials.

B06. Creativity in Social Media: influencer campaign

The most creative and effective use of influencers in a social media campaign.

B07. Creativity in Experiential & Immersive: events & competition

A planned public event, competition or social gathering centered around a brand.

B08. Creativity in Experiential & Immersive: brand installations.

Installations centered around a brand within a larger environment. Includes pop-ups, takeovers, kiosks, trade show booths, etc.

B09. Creativity in Experiential & Immersive: brand owned experiences.

Immersive environments owned by a brand. Includes exhibitions, trade shows, expos, and other large scale branded experiences.

B10. Creative Use of Technology: augmented, virtual and mixed reality (AR, VR, MR)

Use of Augmented Reality, Virtual Reality or Mixed Reality in brand experiences.

B11. Creative Use of Technology: app

A mobile application created to promote a brand, product, or service.

B12. Creative Use of Technology: websites & e-commerce

A site created to promote a brand, product, or service. A branded tool in-app or on a site that facilitates the buying, selling, or trading of goods or services.

C. CREATIVE STORYTELLING

Creativity celebrating the beauty of experiential and engaging narratives. Open to single and campaign entries (two or more pieces).  Components of the campaign can also be entered as separate single entries.

Sub categories:

C01. Outdoor/Ambient

Big and small-scale OOH including posters, billboards, outdoor LED screens, installations,  performance art, murals, free-standing structures, ambient ads and transit ads.

C02. Print & publication

Print and press work published in dailies, books and magazines.

C03. Film

Any video or film that aired on television, in cinemas, uploaded in digital and mobile media platforms.  

C04. Audio

All audio media content. This includes ads broadcast over public radio, podcasts and innovative use of audio.

C05. Promo & activation

Any activity designed to push immediate sales, sampling, trial, participation and engagement.  This includes events, sampling, tie-ups, competitions, games, in-store events, stunts, exhibition and other promotional vehicles and digital activation.

C06. Direct

Work designed to elicit immediate action or response from its audience.  This includes design pieces, films with direct response, digital coupons etc. All entries must have a clearly defined prompted response mechanism.  The material must clearly be designed to induce a response in order to qualify. Results should be indicated in the entry.

C07. Public Relations

Any effort with a clear specific objective simply to raise awareness of a product, service or brand. This includes improving the size of your audience reach, boost sales, or improve your brand's reputation or changing public or government behavior or address a public relations problem.  

C08. Digital activation & campaigns

Advertising efforts and solutions that exist primarily on digital platforms.This includes social media posts, banners ads, pop up ads,  listicles, digital activation and social media activation.

C09. Digital solutions

Websites, microsites, apps, games, utilities and other like solutions.

D. CREATIVE PURPOSE

This category recognizes that creativity can be a beacon of hope and change in this world. Open to single and campaign entries (two or more pieces).  Components of the campaign can also be entered as separate single entries.

Sub categories:

D01. Corporate Social Responsibility

Non-product or service-based social responsibility campaigns by brands, aimed at addressing social, ethical and environmental issues.

D02. Non-Profit, Charity and Government

Advertising for government, public information, military, charities and non-profit organizations.

D03. Public Services & Cause Appeals

Anti-smoking, anti-drugs & other addictions, anti-drunk-driving, road & public safety awareness, health & hygiene awareness, political & religious messages, unions & associations, environmental awareness, human rights awareness, animal rights, education, racial, ethnic & disability awareness, gender equality, abuse, volunteers & donation appeals, NGOs.

E. CRAFT

Each entry will be judged specifically on the quality of its craftsmanship. Only original, produced work will be accepted. Absolutely no purchased material (i.e. stock footage, purchased music).

Sub categories:

E01. Audio: Best Copywriting

E02. Audio: Best Direction

E03. Audio: Best Music/Sound Design 


E04. Audio: Best Voice Performance

E05. Design/Outdoor/Print: Best Art Direction

E06. Design/Outdoor/Print: Best Character Design

E07. Design/Outdoor/Print: Best Copywriting

E08. Design/Outdoor/Print: Best Digital Imaging

E09. Design/Outdoor/Print: Best Illustration

E10. Design/Outdoor/Print: Best Photography

E11. Design/Outdoor/Print: Best Typography

E12. Digital (excluding Film): Best Art Direction/Design

E13. Digital (excluding Film): Best Copywriting

E14. Digital: Best UX/UI

E15. Film: Best Animation

E16. Film: Best Art Direction

E17. Film: Best Audio Craft

E18. Film: Best Cinematography


E19. Film: Best Copywriting

E20. Film: Best Direction

E21. Film: Best Editing

E22. Film: Best Production Design

E23. Film: Best Visual Effects and Digital Imaging

The Technical Requirements for Submission:

Please prepare the following to make uploading of entries easier and faster:

A. CREATIVE EFFECTIVENESS

Required documents:

• Jpeg of ASC Clearance

• Jpeg of Media Certification of Performance

• Jpeg of Client Certification signed by a senior-ranking client (use Pro-Forma)

Depending on the sub category, your entry may be in the form of:

• Jpeg of Concept Board in which results of idea are indicated (300 dpi, longest side measuring approximately 420 mm.)

• Case Video in which results of idea are indicated (2 mins. maximum, MP4, NTSC 720 x 486 at 29.97 fps, minimum 8mbps or 1080p/720p 23.976fps, minimum 16 mbps, H.264 compression, Audio 44.1 khz stereo. 1080p recommended.)

• If work is shortlisted, a printed Concept board, print or poster (A3) might be requested by the jury

B. CREATIVE TECHNOLOGY & MEDIA

Required documents:

• Jpeg of Client Certification signed by a senior-ranking client (use Pro-Forma)

• Jpeg of ASC Clearance if applicable

• Jpeg of Media Certification of Performance if applicable

Depending on the sub category, you may choose to submit your entry in the form of:

• Jpeg of Concept Board (300 dpi, longest side measuring approximately 420 mm.)

• Case Video (2 mins. maximum, MP4, NTSC 720 x 486 at 29.97 fps, minimum 8mbps or 1080p/720p 23.976fps, minimum 16 mbps, H.264 compression, Audio 44.1 khz stereo. 1080p recommended.)

• If work is shortlisted, a printed Concept board, print or poster (A3) might be requested by the jury

C. CREATIVE STORYTELLING

Required documents:

• Jpeg of Client Certification signed by a senior-ranking client (use Pro-Forma)

• Jpeg of ASC Clearance if applicable

• Jpeg of Media Certification of Performance if applicable

Depending on the sub category, you may choose to submit your entry in the form of:

• Jpeg of Concept Board (300 dpi, longest side measuring approximately 420 mm.)

• Case Video (2 mins. maximum, MP4, NTSC 720 x 486 at 29.97 fps, minimum 8mbps or 1080p/720p 23.976fps, minimum 16 mbps, H.264 compression, Audio 44.1 khz stereo. 1080p recommended.)

• Film (MP4, NTSC 720 x 486 at 29.97 fps, minimum 8mbps or 1080p/720p 23.976fps, minimum 16 mbps, H.264 compression, Audio 44.1 khz stereo. 1080p recommended.) Put English subtitles if needed.

• Jpeg of Posters (300 dpi, longest side measuring approximately 420 mm.) with English translation if needed

• Audio (MP3, 64 Kbps BitRate, AAC 44.1 khz stereo)

• Working URL and Demo Film (2 mins max)
for digital entries

• If work is shortlisted, a printed Concept board, print or poster (A3) might be requested by the jury

D. CREATIVE PURPOSE

Required documents:

• Jpeg of Client Certification signed by a senior-ranking client (use Pro-Forma)

• Jpeg of ASC Clearance if applicable

• Jpeg of Media Certification of Performance if applicable  

Depending on the sub category, you may choose to submit your entry in the form of:

• Jpeg of Concept Board (300 dpi, longest side measuring approximately 420 mm.)

• Case Video (2 mins. maximum, MP4, NTSC 720 x 486 at 29.97 fps, minimum 8mbps or 1080p/720p 23.976fps, minimum 16 mbps, H.264 compression, Audio 44.1 khz stereo. 1080p recommended.)

• Film (MP4, NTSC 720 x 486 at 29.97 fps, minimum 8mbps or 1080p/720p 23.976fps, minimum 16 mbps, H.264 compression, Audio 44.1 khz stereo. 1080p recommended.) Put English subtitles if needed.

• Jpeg of Posters (300 dpi, longest side measuring approximately 420 mm.) with English translation if needed

• Audio (MP3, 64 Kbps BitRate, AAC 44.1 khz stereo)

• Working URL and Demo Film (2 mins max)
for digital entries

• If work is shortlisted, a printed Concept board, print or poster (A3) might be requested by the jury

E. CRAFT

AUDIO - Best Copywriting, Direction, Music/Sound Design, Voice Performance

• MP3 (64 Kbps BitRate, AAC 44.1 khz stereo)

Required documents:

• Jpeg of ASC Clearance

• Jpeg of Media Certification of Performance Jpeg of Client Certification signed by a senior-ranking client (use Pro-Forma)

• English Translation (in Word) if needed

DESIGN - Best Art Direction, Character Design, Best Copywriting, Best Digital Imaging, Best Illustration, Best Photography,
Best Typography

• Jpeg of Concept Board of the Design piece (300 dpi, longest side measuring approximately 420 mm.) with English translation if needed

• Jpeg of Poster (300 dpi, longest side measuring approximately 420 mm.) with English translation if needed 


Required documents:

• Jpeg of Client Certification (use Pro-Forma) If work is shortlisted, a printed Concept board, print or poster (A3) might be requested by the jury

OUTDOOR - Best Art Direction, Character Design,
Best Copywriting, Best Digital Imaging, Best Illustration, Best Photography, Best Typography

• Jpeg of Concept Board (300 dpi, longest side measuring approximately 420 mm.) with English translation if needed

• Jpeg of Poster (300 dpi, longest side measuring approximately 420 mm.) with English translation if needed 


Required documents:

• Jpeg of ASC Clearance if applicable

• Jpeg of Media Certification of Performance if applicable

• Jpeg of Client Certification signed by a senior-ranking client (use Pro-Forma)

• If work is shortlisted, a printed Concept board, print or poster (A3) might be requested by the jury

PRINT - Best Art Direction, Character Design, Best Copywriting, Best Digital Imaging, Best Illustration, Best Photography,
Best Typography

• Jpeg of entry (300 dpi, longest side measuring approximately 420 mm.) with English translation if needed

Required documents:

• Jpeg of Media Certification of Performance

• Jpeg of Client Certification signed by a senior-ranking client (use Pro-Forma)

• If work is shortlisted, a printed Concept board, print or poster (A3) might be requested by the jury

DIGITAL - Best in Art Direction/Design, Best Copywriting, Best UX/UI

Working URL and Demo Film


Required documents:

• Jpeg of Client Certification signed by a senior-ranking client (use Pro-Forma)

FILM - Best Animation, Best Art Direction, Best Audio Craft, Best Cinematography, Best Copywriting, Best Direction, Best Editing, Best Production Design, Best Visual Effects and Digital Imaging

• MP4 (NTSC 720 x 486 at 29.97 fps, minimum 8mbps or 1080p/720p 23.976fps, minimum 16 mbps, H.264 compression, Audio 44.1 khz stereo. 1080p recommended.) Put English subtitles if needed.

• For Branded Film Content: Case Video (2 mins. maximum, MP4, NTSC 720 x 486 at 29.97 fps, minimum 8mbps or 1080p/720p 23.976fps, minimum 16 mbps, H.264 compression, Audio 44.1 khz stereo.
1080p recommended.)

• For production sub categories, before-and-after videos are welcome but must be included in the 2-minute case video.

Required documents:

• Jpeg of ASC Clearance

• Jpeg of Media Certification of Performance

• Jpeg of Client Certification signed by a senior-ranking client (use Pro-Forma)